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Sapsucker rolls out nationally with a new sense of purpose | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Christopher Lombardo

Sparkling water brand Sapsucker is pivoting its brand purpose as it rolls out nationally with Loblaw. With the help of Gravity Partners, Sapsucker built a new overarching brand mission, “life designed with purpose,” part of a strategic effort to move away from being “cool and trendy” to instead align itself with making a broader impact, says CEO Tim Lute.

http://strategyonline.ca/2020/11/11/sapsucker-rolls-out-nationally-with-a-new-sense-of-purpose/
 

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